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Social Media is a Game-Changer in the B2B and B2C Customer Journey
Ten years ago, if someone told you that your clients would be purchasing your products or services via a post or tweet, you might have thought they were a bit foolish. Now, however, social media plays a significant role in the customer journey.Social media is not only...
Retarget or Acquire New Mobile Users: What’s More Cost Effective this Holiday Season?
The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user...
When to Produce Content Yourself or Leave It to Others
Next to “What’s your favorite CMS?” the question I am asked most often by clients is, “Who should be generating our content?” While the context and business scenarios vary, there are certainly proven practices that dictate how your...