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Retarget or Acquire New Mobile Users: What’s More Cost Effective this Holiday Season?
The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user...
When to Produce Content Yourself or Leave It to Others
Next to “What’s your favorite CMS?” the question I am asked most often by clients is, “Who should be generating our content?” While the context and business scenarios vary, there are certainly proven practices that dictate how your...
EBSCO Publishing Partners with The Paris Review
EBSCO Publishing and the renowned literary journal The Paris Review have announced a partnership for both organizations. As a result of this partnership, EBSCO will be a source for electronic access to the full text of The Paris Review.The Paris Review, a magazine...