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Make Way for More Emotive and Effective Messaging
Rafts of research show that people, particularly Millennials, live a mobile-first existence, relying on their personal devices to access content, conduct commerce, and interact with companies, social networks, and each other. At the other end of the spectrum, reams...
Considering Localization Effectiveness for the Global Platform Economy
The global platform economy is one of the major powerhouses for digital innovation and transformation. Needless to say that most people go at least once a day to a platform where they can share, buy, or learn. E-commerce, travel, business intelligence, or online...
To Use, Own, or Rent a DMP: What Are The Cost-Benefit Considerations?
With all the recent changes in data regulations and limitations to the exporting of data from walled gardens, advertisers are taking a look at their tech stacks and evaluating how many partners they have and how much it all costs.Data Management Platforms (DMPs),...