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Financial Times Announces Agreement With Factiva
The Financial Times announced an agreement with Factiva to provide access to FT content under a new licensing model. From April 2008, any organization that wants unlimited digital access to FT content will be invited to subscribe to an FT content license. The single...
Why User Behavior Should Dictate Your Marketing Approach
There are many theories and data sets that should be incorporated into your marketing strategy. You need an intimate understanding of your industry, a knowledge of who your target customer is and what their strongest needs and wants are, and data on how your previous...
5 SEO Pilots Each Organization Should Test
With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for...