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3 Reasons Why You Need a Linguist for Localization
I’ve lost count of how many times I’ve heard this sentence: “My local reviewer is bilingual!” People use this to justify why and how someone has been identified to review and sign off on localized content. Content quality checks are crucial...
Financial Times Announces Agreement With Factiva
The Financial Times announced an agreement with Factiva to provide access to FT content under a new licensing model. From April 2008, any organization that wants unlimited digital access to FT content will be invited to subscribe to an FT content license. The single...
Why User Behavior Should Dictate Your Marketing Approach
There are many theories and data sets that should be incorporated into your marketing strategy. You need an intimate understanding of your industry, a knowledge of who your target customer is and what their strongest needs and wants are, and data on how your previous...