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Turn Netflix’s Brilliant Content Strategy into More Effective Video
It’s no secret that video content is important—having a video strategy is a requirement for every marketer nowadays. The proof is in the numbers. Cisco claims that by 2020 online videos will comprise over 80% of consumer Internet traffic, and HubSpot maintains that...
Social Media: Journalism’s Friend or Foe?
Making Connections Without a doubt, the biggest benefit of social media to journalists is vastly simplifying the ability to identify and make connections with sources. In a sense, social media has made the world smaller-even top celebrities seem more approachable....
Surfline and Sean Collins: A Digital Media Success Story
It's true in any industry: you never know where the next success story is going to come from. That's especially true in the world of digital publishing, where anyone with a passion and a little bit of know-how can start a site or community for like-minded people...