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What You Can Learn from Short-Form Video

Less, as they say, is often more. And that adage certainly seems to apply to online videos, per the latest research. Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message...

The Difference Between Journalists and “Content Creators”

Are you a journalist? Does a chill run up your spine when people start talking about "content"? Are you confused by the idea that working in a newsroom makes you a "content creator" and not just a reporter? Join the club. I talk to a lot of content experts, many of...

What is a Content Farm?

The term content farm is a popular label in the content industry, but is a relatively new term, and has only appeared as a part of the vernacular in the last five years. Many people point to an article in ReadWriteWeb as the first time the term was used, but it is...