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Following the Money: The Pros and Cons of Stability
I have good news and bad news about the information industry, both in the same statement: For decades, industry growth has been stable and steady. It's typically a 5% growth rate per year, and it always has been. It varies slightly, but overall, the industry is...
What is Content Marketing?
What is Content Marketing? "Content marketing" is a blanket term that describes the process of creating and sharing relevant brand information in hopes of engaging current consumers and attracting new ones. According to Content Marketing Institute, the formal process...
The 100 Companies that Matter Most in the Digital Content Industry
In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing....