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What is Content Curation?
What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Content curation is now becoming a marketing staple for many companies with a successful online presence....
Following the Money: The Pros and Cons of Stability
I have good news and bad news about the information industry, both in the same statement: For decades, industry growth has been stable and steady. It's typically a 5% growth rate per year, and it always has been. It varies slightly, but overall, the industry is...
What is Content Marketing?
What is Content Marketing? "Content marketing" is a blanket term that describes the process of creating and sharing relevant brand information in hopes of engaging current consumers and attracting new ones. According to Content Marketing Institute, the formal process...