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Content Localization?
Don’t make the mistake of assuming that your well-crafted content for a North American audience can be sent out in its current form to an audience anywhere in the world. Have you ever had the experience of reading a foreign website that was simply translated? More...
Millennial Marketing: How to Reach These Powerful Consumers
Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to surpass Baby Boomers in population, and according to a UBS Group study, Millennials will hold a collective annual buying power of $24 trillion by 2020. All of this is to...
Social Media for the Masses and Publishers
During the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media. This has been less a recognition of the mass adoption of social media technology than a deeper...