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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Creators must demystify NFTs if they want to control their intellectual property rights and build a business.

Mak Ingemi popped into her sister’s TikTok. They encouraged her to start an account, and now it’s her primary source of income.

YouTuber Jade Darmawangsa makes the case for brands to work with her, showing the conversions and ROI other brands have seen through her promotion.