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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

New subscribers get my book, Burn the Playbook, for free.

Content entrepreneurs are small business owners. That opens up a world of possibilities for free expert advice and helpful resources.

Frank James took personality-type theory, like Myers-Briggs, to YouTube. In a few years, he had over 1M subscribers and a full-time content business.

You’re ready to turn your content hobby into a content business. Here are five things you to know and do.