DECEMBER 16, 2022

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

Today’s click: What does Jack think?
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Creator Success Tips from a Successful Creator

Though a self-proclaimed introvert, Roberto Blake never seemed to be alone at the Creator Economy Expo this year.

The successful entrepreneur and founder of the Awesome Creator Academy answered questions and interacted with attendees both on and off stage (even in 95-degree weather). Get a glimpse of his hot advice to help you perform on YouTube (where he has over 500K subscribers) or in any content-first business, for that matter.

1. Take your content seriously: Roberto started his YouTube channel in 2009. By September 2013, he had 30 or so uploads and zero subscribers. Then, a thought popped up: “What if I actually showed up every week?”

By February 2015, he had an audience of 20K and upped his content frequency to five to seven videos a week. By the end of 2015, he had 75K subscribers.

2. Twist your viewpoint: When he got to 10K subscribers, Roberto was shocked and horrified.

An introvert, he felt like he was now under the microscope of 10K people. He turned that feeling into a motivator. By acknowledging he was creating something for someone else, he shifted from thinking about what videos he wanted to create to thinking about what videos would provide value for his audience.

3. Get help: Robert did everything in his content business for too long. “It’s probably a miracle I didn’t radically burnout,” he says.

His first hire? His sister came on board as a personal assistant, taking the admin work off his plate so he could focus on what he does best and what moves the needle for his business.

“Value what the audience gets more than you value taking credit for everything,” he says.

4. Let data drive your content: “Ego is wildly expensive,” Robert says. ”The opportunity to do even better was on the table, and I missed it because I didn’t put my own creative ego aside to be driven by the data,” he says of his 2015 success.

5. Know all data is not equal: Robert is a master at data today. The key, he says, is to know what the data is telling you and ignore what’s not helpful to your business.

For example, the total views-to-subscriber ratio is often mentioned as a metric of success. Yet it’s not relevant because all videos are not the same. For example, Robert’s video about getting to the first 1K subscribers on YouTube would receive a lot more views than a video about sponsorship deals. That’s because the market cap for a beginner audience is a lot bigger than the audience who are ready for sponsorship and brand deals.

Use the data to understand where the audience is and what they value they experience in real time because that determines what gets a click or the all-important watch time.

Resources:

• ​[Free] Roberto Blake’s Creator Economy Expo presentation​
• ​Content Entrepreneurs Shouldn’t Wait To Hire for Their Business​
• ​4 Essential SEO Tools for Content Entrepreneurs​
• ​SEO for Creators Who Want To Build an Audience​

– Ann Gynn

Guess the CEX Keynote Challenge

Play along with our challenge and get an exclusive $200 off Creator Economy Expo discount code, good on any in-person pass! All you have to do is email tilt@thetilt.com with your guess to the keynote question below, and we will email you the coupon.

Be one of the first 20 people to email with the correct answer, and you will also be in the running to win a copy of our keynote speaker’s latest book!

Hints:

1. Where do you sing a song about wanting to go where you already are?
2. This color isn’t purple or green; it’s The Beatles’ submarine.
3. Our speaker’s first name was also featured in a song about a special girl in 1981.
4. This fruit wears sunscreen at the beach because it doesn’t want to peel.

Question: Who is the Creator Economy Expo’s 2023 closing keynote speaker?

So, reply or email now (tilt@thetilt.com) to score your coupon code and the chance at a free book! Then look for our special announcement on Tuesday of next week.

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• Missed the live episode of the 10K Creator podcast? Watch now to see Joe and Daren answer questions from the chat! [10K Creator podcast]
• Bye Bye TikTok. Joe and Robert discuss all the latest news on the United States possibly banning the social media app. [This Old Marketing podcast]
• Looking to manage your email list and create landing pages? Look no further than ConvertKit! Easily create and send your newsletter AND manage your subscriber list with ConvertKit.*
• Free shipping on all US orders at The Tilt merch store is going on now!
• ICYMI – Google Analytics 4: Why Creators Shouldn’t Wait To Start Using It

*The Tilt receives a small commission if readers (at no additional cost) make a purchase using this link.

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• ​Put together a promotion playbook with the creators of the Man of the Year podcast. [34 mins + video]
• You don’t have to make the same merch mistakes as other creators. [7 mins 45 secs + video]
• ​Be their guest and boost your business with this advice. [5 mins + article]
• Dive into the metaverse with 3D content potential and promise. [5 mins + article and/or video]
• If you already know what burnout is, skip to the advice section in this article. [5 mins + article]

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Share The Tilt Newsletter with other content creators and get free $TILT coin, swag, and more.

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

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