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The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night. As the amount of content needed to create superior customer experiences continues to...
Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they...
Pathlore Software Corporation has released Pathlore Learning Management System (LMS) 6.0. Release 6.0 is an upgrade to Pathlore's existing enterprise LMS suite. Pathlore develops software that delivers, tracks and reports on corporate training over the Internet.The...