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Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital content providers have banked on.In fact,...
When I was a kid, we subscribed to morning and evening newspapers, we sat down with Walter Cronkite each night, and most debates were settled by consulting the Encyclopaedia Britannica. User participation was limited to sedate letters carefully typed out and mailed to...
There’s a power shift happening in the customer journey, wherein audiences rather than brands are in control. Brands are operating in an environment where trust in corporations, advertising, and political leaders is diminishing rapidly. This puts customers in...