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Programmatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer estimated that in 2016, 73% of all digital display ad dollars in the U.S. were transacted...
Remember when Amazon first started giving us product recommendations? I’ll always remember the first time I saw that now-famous line: “Customers who bought this item also bought...” It’s no exaggeration to say that line changed my life for the...
FileNet Corporation, a provider of Enterprise Content Management (ECM) solutions, has acquired Shana Corporation, a provider of electronic forms software. This acquisition is expected to provide FileNet with the technology and expertise to address the growing Forms...