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CTA stands for call to action. For you, those three letters stand for an opportunity to move your audience along their journey with your content brand. Here are five things to do to use CTAs effectively: 1. Evaluate the options: Effective CTAs for content...
Print magazines aren’t dead. The almost 20-year-old Fretboard Journal magazine serves as the calling card for six podcasts, annual event, and weekly newsletter.
Entrepreneur Scott Martin tired of marketing agency life, so he created Groundswell Origins, a content brand with a book, podcast, and community.