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In the early days of the web, most companies seeking an online presence typically needed to take a dive off Niagara Falls—in the form of old-fashioned waterfall web design. The cascading approach was often slow, sequential, and tedious, requiring every step of...
Here at EContent, we recently had the misfortune of reporting on a competitor's demise. In March, Gigaom posted an announcement on its site telling readers that it was closing up shop because it was unable to pay its creditors. This came as a big surprise to those of...
In the marketing world, we talk about “holy grails” – data sources so valuable that they seem to give your campaigns eternal life. B2C marketers have long considered intent data to be one of those holy grails. They have been studying keystrokes,...