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DoubleVerify ("DV"), an independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights...
Yellowfin, an analytics vendor, announced the release of Yellowfin 9 which introduces an incredibly flexible action-based dashboard builder and progressive data storytelling capabilities that advance the capability of the dashboard experience. This ground-breaking...
Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than...