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Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer’s principal analyst Jillian Ryan, quoted in an eMarketer article from June, “transparency and control” have been...
View from the Top by Jim Edmunds, President and CEOBefore starting Ingeniux I made my living telling stories. As a producer at Electronic Arts for video games, an independent film maker, and helping pioneer the digital news industry with the launch of MSNBC at...
It seems like every brand – company and personal – these days is blogging, contributing to a blog, or generally sharing their unique insights on a nearly every subject imaginable. Many businesses struggle to get their blogs going because they believe their...