Are you a content creator looking for a real business model. If so, CONTENT INC. is the answer.
In this bestseller, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content ― and then create a product for that audience. Content Inc. walks you through the entire process, showing how to
This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Apply the methods laid out for you in Content Inc., and before you know it, you’ll be running your own profitable, scalable content business.
“If you’re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.”
“Anyone, anywhere with a passion and focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joe’s Content Inc. model.”
“What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the ‘selling’ part would come later? Crazy? Or crazy-brilliant? I’d say the latter. Because in today’s world, you should serve before selling.”
“From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing.”