Entrepreneur: Jessie Woo

Tilt: Vents about pop culture (w/ comedic alter ego Cadouskha Jean-Francois) 

Scene: Instagram (840K), YouTube (95.1K) 

Snack Bite: Jessie’s YouTube series Triggered is her space to vent about pop culture.

Why We’re a Stan: Jessie built a strong audience first through her comedic talent and interesting takes on pop culture. That work has helped her launch a wider career in entertainment, but she continues to regularly publish content for her original audience.

The Story

An unexpected job layoff in New York prompted Jessie Woo to create and publish on social media. As she writes in her bio, she “took her imagination to Instagram as a way to keep depression at bay and wound up bringing joy to over half a million followers.”

An unexpected layoff prompted Jessie Woo to take her imagination to Instagram and keep depression at bay. #Stan #ContentEntrepreneur #CreatorEconomy Click To Tweet

The singer and comedian uploads funny and engaging takes on pop culture, beauty products, show reviews, and her Haitian heritage. She produces and stars in a series called Triggered on her YouTube channel. The Atlanta-based creative uses the space for her to vent about pop culture that intersects with issues many Black people are facing today. As of late, Jessie’s covered the Insecure finale, the latest season of ABC’s Bachelorette, and Meghan & Harry’s Oprah interview. 

The Florida International University graduate has found growing her Instagram audience to over 840K has opened the door for her to become a player in the wider entertainment and media industry. She’s been on call sheets for Power Star Live, BET Digital’s, Breaks and Black To Life, and a Wild ‘N Out girl on Nick Cannon’s TV show. She also appeared in the second season of Love & Hip Hop: Miami as she worked to launch her music career.

Creator #JessieWoo built her Instagram audience to over 800K, opening the door to the wider entertainment and media industry. #Stan #CreatorEconomy Click To Tweet

The multi-hyphenate has built a reported multi-million-dollar business from brand collabs, music, merch, and her own line of hair products under the name Cheuveux Joyeux. 

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.