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Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn’t been true for...

Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much...

There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers–as well as prospective clients. What you may not have noticed...

SEO has grown to encompass much more than its original acronym, and the SERP isn’t limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO’s advancements, we can hardly predict...