Understanding the nature of customer behavior, and the factors that influence it, has never been an easy task for marketing managers. However, there is one specific group of consumers that is even more difficult to comprehend...
Read MoreThe media industry is at a crossroads. With the added assistance of notable politicians and their supporters, “fake news” has been disruptive to the industry. Another factor that has hampered the media industry has...
Read MoreToday, I want to talk to you about Instagram dogs (#dogstagram). “But this is the global content issue,” you’ll say. You’re right; it is. But what is more globally beloved than pets on social media?...
Read MoreCommunication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether...
Read MoreGiven the pace of technology innovation, marketers must consider how advanced tech could change a problem itself. Take parking for example. Consider how a connected city of the future with autonomous cars and greater ridesharing...
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