Content management is a broad discipline. I find it useful to distinguish between content that helps enhance the customer experience or content critical to a business process. Roughly, whether the content is external facing or...
Read MoreDon’t make the mistake of assuming that your well-crafted content for a North American audience can be sent out in its current form to an audience anywhere in the world. Have you ever had the experience of reading a foreign...
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Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to...
Read MoreDuring the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media. This has been less a recognition of the mass adoption of social...
Read MoreYou’ve all heard it before: Publishers are struggling to monetize content. You’ve probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to...
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