Have you ever wondered what Jell-O and content marketing have to do with each other? Theresa Cramer explains on the WriterAccess podcast. She stopped by to promote her book, Inside Content Marketing, and had a great conversation...
Read MoreHow did an IP squabble lead to the first podcast? And why did Jenny Attiyeh quit radio and TV to create her own show on the Web? Well, it all began with the third international Open Source Content Management (OSCOM) conference...
Read MoreTestimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you...
Read MorePublishers have a lot on their plates these days—from fraud and ad blocking, to Facebook’s recent News Feed changes, to GDPR, increasingly rampant technological innovations and more. On top of the traditional issues...
Read MoreSwets Blackwell has announced that it plans to change its company name to ‘Swets Information Services’ in December 2003. The new name will be officially launched during the ‘Online Information 2003’...
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