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People in service-based businesses have always struggled with using Instagram to advance their enterprises. It is frustrating to see a platform with incredible potential but have no idea how to use it to your advantage. These...

Gone are the days of “Dear Sir/Madam.”  Today, marketing and customer service emails are addressed by name. Website algorithms suggest items you might be interested in based on your browsing and purchase history (“If you...

“Post it, host it, and they will come” is no longer a surefire strategy for digital publishers seeking to expand their reach among consumers and boost revenue through subscriptions and online ads. Indeed, when it...

The growth of online content delivery isn’t slowing down. In fact, internet traffic is projected to nearly triple in the next five years, with mobile growing twice as fast as the fixed internet. At the same time, expectations...