It all sounds so familiar. If online users won’t buy content in the usual offline model of subscribing to individual titles, let’s try aggregating a number of top offline brands like Esquire, Family Circle, Variety,...
Read MoreThe always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.Today’s evolutionary tale sees homo sapiens...
Read MoreToday, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say...
Read MoreGroup SJR’s “Unfiltered” report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital...
Read MoreWe are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers’ hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build...
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