MAKING DECISIONSIf, after gathering all the data on the film previously mentioned, we found positive sentiment from a younger than expected demographic, we would recommend adjusting future marketing (merchandise, DVDs, and...
Read MoreWhen it comes to content marketing, too many of us are guilty of breaking the cardinal sin: disguising thinly veiled sales pitches as “content.” When you think of marketing like a first date, the problem with this...
Read MoreAs the preferred method of human communication has evolved from letters, telephones, and televisions to email, text, and chat, improvements in AI have kept pace and made it ready to partner with corporate marketing in the...
Read MoreA quick glance at the list of unicorns (aka privately held startups that are worth a billion dollars or more) reveals a common thread of digital technology used to disrupt existing industries. These digitally native companies...
Read MoreContent marketing seems simple on the surface; write content that people want to read, and they’ll be more likely to visit your site. But what, exactly makes content worth reading? What makes a person interested or...
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