The ad-tech industry is becoming increasingly complex. Publishers used to have a pretty straightforward approach to programmatically selling their inventory. Now, however, they must consider a wide range of parameters in order...
Read MoreYou may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of...
Read MoreContent isn’t created in a vacuum. Most of us rely on a variety of primary and secondary sources when writing content, using the information and insights of other people to create our best work. Unfortunately, too many...
Read MoreWe have a truth problem that is being driven by the internet. Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has...
Read MoreIntroduction to the 2011-2012 EContent 100 List and categories.Adobe Systems, Inc.Content Creationwww.adobe.comAlacra, Inc.Distribution & Delivery www.alacra.comAlexander Street Press, LLCDigital Content...
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