Reasoning for InnovationMehta thinks that a CMS is an extension of the human need to collaborate with each other. “First, we had fax machines, and then email came into play,” he says. “But people soon found...
Read MoreData Fuels the MachineProgrammatic offers the potential to reach the right person at the right time for both branding and direct response objectives, but none of that can happen without data. Data is so integral to programmatic...
Read MoreIndia is fast becoming a global content factory. Its affordable, educated, English-speaking population makes the country a magnet for cost-conscious corporations looking to save money on content creation. Indian content...
Read MoreTaking a Strategic ApproachMedia organizations aren’t likely—or well-advised—to tackle the world as they pursue global content distribution. “Finding mission-critical targets in other territories”...
Read MoreEBSCO Publishing (EBSCO) has signed a new agreement with the New England Journal of Medicine to make the journal’s content available via MEDLINE with Full Text on the EBSCOhost platform. Full-text coverage of the New...
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