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You’ve downloaded a new app. Maybe it’s a casual game like Candy Crush or a nifty dating app.You’re swiping through pics or crushing candy when a notification pops on screen. You’ve seen this before....

Reasoning for InnovationMehta thinks that a CMS is an extension of the human need to collaborate with each other. “First, we had fax machines, and then email came into play,” he says. “But people soon found...

Data Fuels the MachineProgrammatic offers the potential to reach the right person at the right time for both branding and direct response objectives, but none of that can happen without data. Data is so integral to programmatic...

Taking a Strategic ApproachMedia organizations aren’t likely—or well-advised—to tackle the world as they pursue global content distribution. “Finding mission-critical targets in other territories”...