Many of us who are in the habit of following the business of digital content with religious zeal, were probably a little mystified by the hubbub surround the Facebook-Cambridge Analytica scandal. Why were people so surprised...
Read MoreBranching Out: Sponsored Content and Affiliate LinksMarc Andre is a personal finance blogger with vitaldollar.com. He’s been a content marketer and online publisher for the past decade; Andre says that, early on, he made...
Read MoreKofax, an information capture vendor, has acquired San Diego-based automated text classification and extraction developer Mohomine in a cash transaction. Kofax is the product-development subsidiary of DICOM Group plc. Kofax...
Read MoreProgrammatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer estimated that in 2016, 73% of all digital display...
Read MoreTechnology Is Your FriendThe bad news is that it can be downright difficult to get from A to B: that is, deciding on the most impactful metrics and developing processes and strategies to track them. The good news is that plenty...
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