Full-Time Teacher AND Full-Time Content Entrepreneur

July 18, 2025

Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing.

Notice anything different? After four years, we refreshed the newsletter design. We’d love to know what you think, just reply to this email.

Money

Don’t copy: Meta says creators who reuse others’ videos, photos, or text posts could lose access to Facebook monetization programs for a time. [The Verge]

Tilt Take: Makes sense for Meta. After all, creators who have their content “reused” are less likely to stay on the platform.

Audiences

See ya: Local news organizations view in-person events, from information-based conversations to networking nights and festivals, as a tool to grow their online audiences. [Local News Initiative]

Tilt Take: YOU are the differentiator. Plan face-to-face interactions in person or virtually to build a relationship with your audience.

Tech & Tools

Old LinkedIn: LinkedIn says its recent algorithm change tests “a new sort of efficient frontier” to see how recent content needs to be to remain relevant in the user’s feed. [Business Insider]

Tilt Take: Interesting play for creators to prioritize embracing value for your target audience over immediately timely posts.

Insta meets Google: Google now shows content from business and creator Instagram accounts in its search results. [Glossy]

Tilt Take: Keep your Insta audience No. 1, but add searchers as audience No. 2.

And Finally

UK boost: A UK-based YouTube survey of almost 10K creators finds 17% feel adequately supported in essential areas like skills and training. Only 7% feel supported in securing capital and business loans. [YouTube]

Tilt Take: YouTube partnered with the National Film & TV School to launch a creator incubator to solve the first challenge. It’s also called on the government to create a minister of creators to help solve the second.

Passports, Profits, and Pixie Dust with Purpose: How Lindsay Dollinger Found Her Tilt

Entrepreneur: Lindsay Dollinger

Business: Passports, Profits, and Pixie Dust

Tilt: Empowering women to level up and streamline their travel businesses

Primary Channels: Instagram (9.8K), TikTok (3K)

Other Channels: Facebook (4.1K), YouTube (148), podcast, newsletter, blog

Time to First Dollar: 1 week

Revenue Streams: The Travel Agent Marketing Studio, masterminds, retreats, courses and one-on-one coaching, podcast, travel agency

Book: The Dream Big Business Planner and Tracker

Our Favorite Advice:

Don’t be afraid of a narrow niche: After building a broad audience, Lindsay decided to narrow her niche, meaning all her content would work for the target audience, but new content wouldn’t work for all her audience. The strategy worked.
Set and stick to boundaries on your work hours: Lindsay is a full-time high school teacher and a content entrepreneur. “It’s really easy to get sucked in and be like, ‘Oh my gosh, it’s 2 a.m.,’ that quickly leads to burnout,” she says.
Publish regularly for credibility: Audiences look for signs as to whether your business is legit. “If [you] don’t have something or [your] last post was six years ago, I don’t know if I’m going to trust you. It’s going to take longer to build that trust,” Lindsay says.
Build your brand with flexibility in mind: Lindsay’s evolved her business mission and names, but her brand is consistent because she built everything under her name. However, if you aim to sell your brand to another creator, don’t build everything in your name.

– Lauren Vassallo

Read the full story of Lindsay Dollinger.

Know a content creator who’s going full tilt? Recommend them for our next Content Entrepreneur Spotlight. Email ann@thetilt.com to learn more.

You Have No Competition (Content, Inc.)
The Marketing Profession Is In Danger. Here’s One Solution. (This Old Marketing)
Scaling Up: What to Know About Bulk Book Printing (Publish & Prosper)
ICYMI: Content Entrepreneurs Are the New CEOs: Inside Kajabi’s 2025 Creator Commerce Report

🎥 No Replay. No Rewind. Be There Live. 🎤

This year at CEX 2025, there will be no on-demand viewing — which means the only way to soak in the insights, strategies, and big ideas from our incredible speaker lineup is to be in the room where it happens.

Don’t miss the chance to learn, connect, and grow alongside fellow creators and entrepreneurs.

📍 Join us in person at CEX 2025 — because some things you just have to experience live.

Resilient industry … Global book publishing forecasts say the market will grow to $149B in 2035, that’s 43% more than this year’s expectation. [Future Market Insights]
Smart roadmap … Transform your idea into a published book that lasts with this guide. [Writers]
Celebrate his birthday … Never read Elements of Style? The anniversary of E.B. White’s birth is a good time to get his writing advice. [Lithub]
Applause, applause … Do writing awards really mean anything? [Jane Friedman]

Ready to publish your own book? Tilt Publishing is your trusted partner for design, editing, and publishing.

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