Creators and influencers aren’t interchangeable, according to Deloitte’s CMO Program’s Creator economy in 3D report. Creators generate higher audience engagement, hold larger relevance with niche communities, and drive middle-bottom funnel consumer behavior. Influencers hold broader relevance, generate higher brand visibility and awareness, and drive top-middle funnel consumer behavior. [Deloitte]
Tilt Take: Add that data to your media kit to help potential advertisers and brands recognize the real impact you can have. (Don’t have a media kit yet? Here are some tips to create one.)
