The newly released AI in Content Creation 2025 report finds Gen Z creators (younger than 25) have the lowest full-AI adoption rates of any age group. It finds 80% of creators use AI in their workflows, while 40% say they use it from start to finish. [Wondercraft; h/t Sounds Profitable]
Tilt Take: AI can be a wonderful tool, but see it only as a tool if you want to truly differentiate your brand in the market.
