Audiences have their podcast consumption preferences, and no avenue dominates. The Advertising Landscape research finds that one-third of the audience consuming the top show, New Heights with Jason and Travis Kelce, listen primarily via audio, and 38% watch via video. Almost the same number (29%) consume equally across both formats. [Sounds Profitable]
Tilt Take: Video should be incorporated into most podcasts. It doesn’t take a lot more work, and it can generate a lot more consumers.
