A new company launched to help creators take care of the Boring Stuff (that’s even the name of the brand). Its star client, YouTuber Eric Decker (Airrack), says operating like a media company, not a solo creator, is a must to attract traditional media investors and brand partners. [Tubefilter]
Tilt Take: We agree on the sentiment (we know nothing about the company): You’re not doing a hobby; you’re an entrepreneur operating a business.