The average podcast ad rate for August was $21.25 CPM (cost per thousand listeners), according to Libsyn Ads. It’s a slight decrease from July 2024 ($21.93) and August 2023 ($22.10). Government ($29), tech ($29), and health and fitness ($24) categories had the highest average rates. [Sounds Profitable]
Tilt Take: Podcast ad rates remain steady, so growing your listening audience is the way to grow your podcast revenue.
