Roblox, a platform for game developers, generated $1.2B in economic value in the United States between 2017 and 2023. That includes the money paid to creator developers who exchange in-game Robux for real-life currency, which is the equivalent of 17.8K full-time jobs in the six years. [Tubefilter]
Tilt Take: The creator economy is vast – influencers, game developers, content entrepreneurs, etc. Expect it to divide into more publicly recognized categories so each niche can better value its impact.
