Instagram’s head says Meta Verified won’t hurt amazing content from creators who don’t pay for verification. “It’s in our interest to get that content to as many people as possible because doing so means more people will use Instagram more and then we can advertise against it elsewhere,” he says. (Insider)



Tilt Take: We buy his argument (even if we haven’t bought Meta Verified), but that’s likely the case for only the most super popular great content.