Instagram launched the Broadcast Channels feature. It’s a messaging tool for creators to communicate directly with their followers. The first broadcast message is a notification to join the channel. Then, followers get a direct message when the creator sends a message (text, images, videos, polls, voice notes, etc.) (Lindsey Gamble)
Tilt Take: Getting into your followers’ DMs at scale is a great option for creators with good-sized Instagram audiences.
