A new survey from Toolkits finds 69% of people who pay for digital publications pay for more than one and 23% who have canceled a subscription say they did so because they didn’t use it enough. (Toolkit)
Tilt Take: Find subscribers already primed to pay by marketing to audiences of digital products with similar missions. And regularly connect with inactive subscribers to learn why they aren’t using it or remind them about all the content they can access.
