If you noticed a big dip in unsubscribes in the past week, don’t get too upset. Many people use the inundation of emails from Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday to cut down the senders allowed in their inboxes. (The source is us.)
Tilt Take: If your unsubscribes increased, monitor if your open and click-through rates improve because the remaining audience members always opened and clicked your content.
