Viewers of beauty videos on YouTube are 5.84 times more likely to buy Nintendo DS games on Amazon compared to the average viewer. That’s just one of the findings in Tubular Navigating Social Video in 2023 report (registration required). It’s designed to help advertisers better understand video on social. (Digiday)
Tilt Take: Data for advertisers also can be a great source for creators seeking to better understand audience monetization.
