Grin, a platform for brands to source content creators for their campaigns, is in tumult. Reportedly because of Meta’s recently updated API, clients say they can’t search for influencers on Instagram. It also seems Grin is no longer compatible with Shopify, so creators on that platform can’t be found either. (Marketing Brew; h/t Kendall Dickieson)
Tilt Take: When you tie your business to third-party platforms, expect the unexpected.
