ESPN launched a creator network. In October, it will work with 10 creators to engage with niche sports communities on TikTok and Instagram, where ESPN has more than 26M followers. (Marketing Dive)
Tilt Take: We read the fine print. Creators will not be compensated financially. Come on, ESPN. Sports is big business. Shouldn’t the creators reap some revenue from their hard work and giving you access to their personal brands?
