Starbucks heads into an Odyssey, a new experience in its rewards program, where people can earn and buy digital collectible assets that unlock access to new benefits and immersive coffee experiences. (Starbucks)
Tilt Take: OK, we know Starbucks isn’t a typical content creator, but its new program is one to be watched. Creating a “currency”-type network and rewarding holders using blockchain tech is the future for many.
