Vogue says traffic isn’t as valuable as it once was. That’s why they used the Met Gala to create a multi-prong content strategy – earning 100K newsletter subscribers, 30K new registrants through its real-time fashion-voting feature, and the biggest membership day of its $25 monthly Vogue Club. (Adweek; h/t Inbox Reads)
Tilt Take: Vogue knows. Audience-based businesses are all permission-based relationships, not traffic.
