Amazon is capitalizing on #TikTokMadeMeBuyIt. It’s opened a TikTok digital store through March 7 with deals on those virally popular products. (Mashable; h/t tl;drMarketing)
Tilt Take: Big commerce is making money off the creators promoting products on TikTok, and the creators don’t make a cent. Think about that when you execute your next TikTok brand deal.
