Ahrefs took its $200K paid traffic budget and spent it on 60 creator sponsorships. In return, they got 72 videos, 108 podcast episodes, 138 newsletter issues, 11 standalone projects, and events, 9 blog articles, 7 social media marketing campaigns. (Tim Soulo of Ahrefs)
Tilt Take: Though the results are still coming in, Ahrefs already plans to do more. It’s a great indicator that creators should be well prepared to do brand deals.
